Work Story Contact

Designing what people choose.

Shaping products, services, and experiences at the intersection of business goals, human behaviour, and design.

Research{{tagSep}}Strategy{{tagSep}}Design
NID Ahmedabad × ENSAD Paris · 10+ years

Ideas are no longer scarce.
Clarity is.

From consumer products, toys and games, packaging, healthcare, apparel, and brand experiences to climate innovation and future materials, every project has reinforced the same belief: the best opportunities emerge when you understand people deeply.

The medium changes. The thinking doesn't.
What I Do
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Experience
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Projects
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Industries
Research → Launch
End-to-end
Industries
Toy & Game · Kitchenware · Art & Craft · Healthcare · Apparel · FMCG · Nutraceuticals · Decor
Across brands, categories and teams
Borosil
Hamleys
Bajaj Almond Drops
Zeel
Star
Pidilite
Lubrizol
Macho Hint
Foundations
NID
National Institute of Design
Ahmedabad · Industrial Design
ENSAD
ENSAD
Paris · Student Exchange Programme
Selected Work

Different problems. One way of thinking.

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The Move  {{proj.move}}
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Story

Industrial designer by training. Strategic thinker by practice. Maker at heart.

Curiosity has shaped my career more than any discipline. Over the last decade, I've worked across products, packaging, games, and emerging technologies, following interesting problems wherever they lead.

Today, I bring that breadth into every project, combining strategic thinking, systems thinking, and hands-on making to help teams move from complexity to clarity.

Beyond design, you'll often find me behind a camera, birding, exploring new places, or experimenting with materials and crafts because the best observations rarely happen at a desk.

Looking Ahead
Currently exploring
AI as a creative collaborator
Climate-positive consumer experiences
Care beyond healthcare
Wildlife conservation challenges
Interested in
Complex problems
Ambitious teams
New categories
Products with lasting value

What deserves to
exist next?

Let's find out.
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© 2026 Neha Thawali